New farmer guide to marketing released

A new publication entitled "Hawai'i Island Farmer's Guide to Accessing Local Markets" gives both novice and experienced farmers a leg up in developing and expanding their sales. From a farmer's perspective, the information found within the guide will help answer questions such as, "What crops should I grow?", and, "Who should I market to?" The guide reveals critical protocols and strategies on accessing and retaining markets based on the advice of 31 Hawai'i Island producers, processors, distributors, and retailers highlighted in the guide. Published by Hawai‘i Community College Office of Continuing Education and Training, Center for Agricultural Success, and Permanent Agriculture Resources, the guide was conceived of and co-authored by Waipi'o taro farmer Jim Cain, who has been working for many years to re-invigorate local food production in Hamakua by training new farmers. Download a pdf file of the new 76-page publication here.