Breadfruit vs. Potato
Breadfruit vs. Potato is a good-humored public education campaign with a goal of increasing the use of breadfruit (a cultural staple food) as a substitute for potato (an imported food). The campaign highlights traditional knowledge, culinary artistry, and the latest scientific nutritional findings. The campaign reaches out to adults and youth through a wide range of media, including print, radio, public access television, social media, online and electronic media. The outreach campaign will highlight the perspectives of Hawai‘i’s youth.
Illustrating Concepts with Art and Video: Invitation to Hawai‘i Students
We invite Hawai‘i students to celebrate the culture and taste of ‘ulu by submitting student-created poster artwork and videos on the theme of Breadfruit vs. Potato.
Cash prizes will be awarded for the first place in each age group (poster contest) and first place in video. Contest winners and others (at the discretion of judges) will be used in the Breadfruit vs. Potato public education campaign in print, radio, public access television, social media, online and electronic media.
How to Get Involved: Eligibility and Submittal
The contest is open to student artists, in grades 7–12, who are full-time residents of Hawai‘i.
The contest divisions are:
- Grades 7–9 (Posters)
- Grades 10–12 (Posters)
- Video (all ages, but must be done with a school or organization media program)
First place prizewinners will be awarded $250 in each of the three categories! Poster prizes will be awarded to the individual artist and the video prize will be awarded to the school media program.
For more information
This project is supported in part by funds from the State of Hawai‘i Department of Agriculture.